Adobe Analytics for Dummies - (For Dummies (Computers)) by David Karlins & Eric Matisoff (Paperback)

Adobe Analytics For Dummies is a comprehensive guide for marketers who want to leverage data to make informed decisions.

With this book, you'll learn how to analyze consumer behavior on digital properties, apply calculated metrics to advance your analysis, and get valuable insights from Adobe Analytics.

The book covers the key features of Adobe Analytics in an easy-to-follow manner, making it accessible to marketers who don't have a technical background.

By using this book, you'll be able to evaluate your marketing strategies and campaigns, explore implementation fundamentals and report architecture, and succeed in the workplace.

With Adobe Analytics For Dummies, you'll stay ahead of the curve in the constantly evolving marketing landscape.