Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration

The book "Creativity, Inc." by Ed Catmull is a must-read for anyone looking to unlock their full creative potential.

As the co-founder and longtime president of Pixar, Catmull has led some of the most successful and beloved animated films of all time, including Toy Story, Finding Nemo, and Up.

In this updated and expanded edition, he shares the management principles that have built Pixar's singularly successful culture, as well as the lessons he's learned over the past nine years.

With a focus on protecting the creative process and defying convention, Catmull reveals the ideals and techniques that have made Pixar so widely admired and profitable.

Whether you're an aspiring animator or simply looking to foster creativity in your own workplace, this book is sure to inspire and inform.

Don't miss out on the opportunity to unlock your full creative potential with "Creativity, Inc."