Built to Last - (Good to Great) 3rd Edition by Jim Collins & Jerry I Porras (Paperback)

The book "Built to Last" by James C.

Collins and Jerry I.

Porras is a groundbreaking study that uncovers the secrets of exceptional companies that have endured for generations.

Through an in-depth analysis of 18 successful companies, including Apple, Walmart, and Coca-Cola, the authors reveal the common practices and principles that set these organizations apart from their competitors. With a focus on practical concepts and actionable insights, this book provides a master blueprint for building a prosperous and long-lasting organization.

Whether you're an entrepreneur, manager, or business leader, "Built to Last" will give you the tools you need to create a truly exceptional company that will thrive in today's fast-paced marketplace and beyond.