Universal Methods of Design, Expanded and Revised - (Rockport Universal) by Bruce Hanington & Bella Martin (Paperback)

The Universal Methods of Design, Expanded and Revised is a comprehensive reference guide that provides 125 research methods for design in an accessible format.

This updated edition includes new information on digital design and software, as well as 25 new chapters that bring fresh relevance to the text.

The book distills each method down to its essence, making it easy for design teams to select and implement the most credible research methods suited to their design culture.

With compelling visualizations and case studies, this essential guide helps dismantle the myth that user research methods are complicated, expensive, and time-consuming.

It creates a shared meaning for cross-disciplinary teams and illustrates methods with clear examples.

The book is an essential resource for designers of all levels and specializations, providing them with the tools they need to build more meaningful products.