The Experience Economy - by B Joseph Pine & James H Gilmore (Paperback)
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The Experience Economy - by B Joseph Pine & James H Gilmore (Paperback)
The Experience Economy is a game-changing book that will help you secure your customers' loyalty in today's competitive market.
With new examples of successful experiences from brands like the U.S.
Army, Heineken Experience, and Autostadt, this fully updated edition shows how to script and stage unforgettable experiences that leave a lasting impression on your customers.
Don't let your brand get lost in the noise - read The Experience Economy today and discover how to make yours stand out!
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