La Perla was founded by Ada Masotti in Bologna, Italy in 1954. A former corset-maker, Ada’s expertise equipped her with a unique understanding of the female form, and her passion for reinventing classic styles and techniques remains at the heart of the brand. Today, La Perla creates elegant lingerie, sleepwear, and swimwear, renowned for its exceptional quality and use of artisan craft skills. The brand marries Italian tradition with innovation—created by women, inspired by women, and made for women.

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