Equipped with Quantum Dot Technology, this TV unleashes a massive spectrum of a billion shades of color.

It even looks great when you’re not watching at all, thanks to Ambient Mode +.

Samsung's powerful 4K Quantum processor automatically optimizes the picture to deliver a more immersive experience.

4K AI Upscaling Upgrade what you like to 4K Now you can get 4K resolution picture, regardless of the source.

4K AI upscaling automatically analyzes the input source to reduce image noise, restore lost detail, and define edges around objects and text.

Adaptive Picture Surroundings change, picture stays perfect Whether in a sunlit living room or a darkened den, Adaptive Picture optimizes the TV by analyzing the picture and the room's lighting conditions for an amazing picture - wherever and whenever you are watching.