Why Face-To-Face Still Matters - by Jonathan Reades & Martin Crookston (Paperback)

This book provides a comprehensive analysis of why face-to-face contact is still crucial in today's economy, despite the rise of digital technology.

Drawing on interviews with business leaders and staff from knowledge-intensive industries, it argues that the value of urban locations for negotiating uncertainty and sealing deals has not diminished.

The book offers essential tools for thinking about the future of places ranging from market towns to great World Cities, making it a must-read for developers, investors, policymakers, and academics.

Don't miss out on this insightful and timely guide to the importance of face-to-face contact in business success.