Attention Factory: The Story of TikTok and China's ByteDance

“Book overview “an essential read” – TechCrunchIn 2012, TikTok’ s parent company ByteDance was just a handful of geeks working out of a scrappy four-beroom apartment in Beijing.

Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings.Thousands of articles have been written about TikTok and its Chinese parent company ByteDance, but no one has told the complete story.

Until now.

Brennan’ s book documents for the first time the ascendancy and missteps of a company that has forever changed the way we think about China and Chinese technology.A creative blend of storytelling and analysis, interwoven with captivating anecdotes of TikTok, rare photos of ByteDance’ s original team, incisive analysis and telling infographics, “Attention Factory” is an essential read for those looking to understand how ideas in the American and Chinese internet worlds collided, coincided and converged throughout the past decade.