The Secret Lives of Customers - by David S Duncan (Hardcover)

The Secret Life of Customers by David Scott Duncan is a groundbreaking book that uncovers the mysteries of customer behavior, providing valuable insights for businesses to understand their customers better.

The book offers an entertaining detective story format, following the journey of Tazza, a fictional regional chain of cafes, as they try to solve the mystery of declining sales at several key stores.

With a cast of relatable characters, including CEO Cate Forrest and market detective Alex Baker, the book provides practical tools for anyone looking to understand their customers' secret lives.

By understanding why customers "hire" and "fire" companies, businesses can regain lost customers and thrive in today's competitive market.

Don't miss out on this innovative approach to customer understanding - read The Secret Life of Customers today!