Change: How to Make Big Things Happen

The Change Agent: Unlocking the Secrets of Social Influence in a Complex World Are you tired of feeling like your efforts to create lasting change are falling short? Do you want to understand the real story of social change and how it happens? Look no further than The Change Agent.

This groundbreaking book reveals the latest research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, providing a paradigm-shifting new science for understanding what drives change and how we can change the world around us. With deep-yet-accessible research and captivating examples, The Change Agent challenges your core assumptions about how social change happens and provides actionable insights into how to create lasting change.

You'll learn why influencers are overrated, why sticky ideas aren't always enough, and what really causes the rise of movements and the diffusion of innovations. Whether you're a social activist, business leader, or simply someone who wants to make a difference in the world, The Change Agent is an utterly fascinating read that will give you the tools and knowledge you need to create the change you want to see.

Don't miss out on this game-changing book – order your copy today!