The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion
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The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion
The WeWork Story - The Rise and Fall of a $47 Billion Dream is a gripping account of the meteoric rise and catastrophic fall of one of the most hyped companies in recent history.
This book provides an in-depth look at the visionary founder, Adam Neumann, and his primary cheerleader, Masayoshi Son, and how their ambition for the company, whose primary business was subletting desks in slickly designed offices, seemed like madness.
The author delves into why so many intelligent people fell for the hype and how WeWork went wrong, all within a decade of Neumann transforming himself from a struggling baby clothes salesman into the charismatic CEO of a company worth $47 billion on paper.
With its riveting storytelling and insightful analysis, this book is a must-read for anyone interested in the world of business and entrepreneurship.
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