Our snacks are crunchier, lighter, fresher and simply taste better Our founders, Bill & Salie Utz, thought snacks should be better They thought snacks should be made from clean, simple ingredients, minimally processed to bring out the natural flavor of farm-grown potatoes So, they started Utz back in 1921 Today, we are still a family managed business, almost 100 years after Bill & Salie made the first batch of potato chips And while we may have new shiny equipment to slow-cook our chips, we still start with fresh farm-grown potatoes and use clean, simple ingredients Our Utz Snack Masters finely craft each small batch As a result, our snacks are crunchier, lighter, fresher and simply taste better Each day we set out to honor our century of heritage and deliver the world-class innovation & products consumers will love for generations