Hbr's 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (Hbr's 10 Must Reads) - (HBR's 10 Must Reads) (Paperback)

This book is a comprehensive guide to creating the conditions for sales success.

It provides insights from leading experts in the field, including Andris Zoltners, on how to understand your customer's buying center, integrate sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, motivate your sales force properly, and more.

With real-world examples and practical advice, this book will inspire you to rethink your approach to sales and achieve greater success in your business.

Don't miss out on the opportunity to transform your sales strategy - read "Major Sales: Who Really Does the Buying" today!