Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini

The Influence: The Psychology of Persuasion book is a groundbreaking work that has revolutionized the field of social psychology.

Written by leading authors from around the world, this comprehensive guide explores new developments and the widespread impact of Robert Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making.

With a focus on how people underestimate the influence of others, this book provides valuable insights into the principles of influence and their applications in various fields.

Whether you are looking to improve your marketing strategies or simply interested in understanding the psychology behind human behavior, this book is an essential read.

Don't miss out on the opportunity to gain a deeper understanding of the psychology of persuasion with Influence: The Psychology of Persuasion.