What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)

The "What Your Customer Wants (And Can’t Tell You)" book is a groundbreaking guide to understanding consumer behavior and leveraging it for business success.

With insights from the latest neuroscience research, this book reveals why people buy and how to use that knowledge to improve pricing, increase sales, create better brand messaging, and become a more effective leader. As a business owner or marketer, you'll learn how to apply behavioral economics in practical ways to influence consumers and drive real results for your company.

The book provides actionable tools and strategies based on real-world examples, helping you solve problems and develop innovative programs that resonate with your target audience. Don't miss out on the opportunity to transform your business with this powerful resource.

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