Nunca Temas Negociar: 7 principios para obtener resultados (Spanish Edition)

The "7 Principles of Persuasive Negotiation" by Pablo M Linzoain is a must-read for anyone looking to improve their negotiation skills and achieve successful outcomes in their personal or professional lives.

This comprehensive guide provides practical, tested strategies for understanding your counterpart's needs, formulating effective proposals, and communicating your results with confidence.

With over 26 years of experience as a negotiation expert, Linzoain has refined these principles through his work with thousands of clients across the globe, including multinational corporations and small businesses.

Whether you're an executive, entrepreneur, or simply someone looking to navigate everyday conflicts with ease, this book is your ultimate resource for negotiation success.