The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition

The Copywriter's Handbook is an indispensable guide for anyone involved in copywriting, providing a comprehensive overview of the techniques and strategies used in advertising copywriting.

This third edition includes new information on web-based copywriting, multimedia presentations, and internet research and source documentation, making it more relevant than ever.

With dozens of tips and techniques revealed, including eight headlines that work, eleven ways to make your copy more readable, and fifteen ways to open a sales letter, this book is a must-read for anyone looking to improve their copywriting skills.

Whether you're a beginner or a seasoned professional, The Copywriter's Handbook will help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products.

Don't miss out on this opportunity to take your copywriting skills to the next level!