Universal Versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry - (Unofficial Guides) by Sam Gennawey

This book reveals the untold story of how Universal Studios shook up the multibillion dollar theme park industry, one that had long been dominated by Walt Disney and his legacy.

Learn about Carl Laemmle, the driving force behind Universal Studios, who found a way to satisfy the public's desire for immersive fantasy environments without interfering with production.

Discover how Universal Studios invented the theme park industry and how it quietly reinvented itself over the years.

This book is a must-read for anyone interested in the history of theme parks and the entertainment industry as a whole.