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Customer Relationship Management: Concepts and Technologies
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Customer Relationship Management: Concepts and Technologies
CRM - Customer Relationship Management, Fourth Edition is a comprehensive guide for businesses looking to improve their customer interactions and drive sales growth.
With unrivalled clarity, this book explains the role of CRM throughout the customer journey stages of acquisition, retention, and development.
The authors take a managerial perspective, providing real-world examples and case studies to illustrate the practical applications of CRM.
This edition includes new and updated international case illustrations, as well as screenshots from CRM applications to help readers understand the technical aspects of the software.
Whether you're an advanced undergraduate or postgraduate student, or a professional looking to improve your company's customer relationships, this book is an essential resource for anyone interested in CRM.
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