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- Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
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Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
The Brand Flip is a groundbreaking guide to creating a successful brand in today's consumer-driven marketplace.
With insights from best-selling author Marty Neumeier, this book reveals how to flip your brand from offering products to offering meaning, from value protection to value creation, and from cost-based pricing to relationship pricing.
You'll learn how to empower your customers by giving them a vote in what gets produced and how it gets delivered, and how to lead your brand community with the Brand Commitment Matrix.
Don't miss out on this opportunity to revolutionize your branding strategy and stay ahead of the competition.
Get your copy of The Brand Flip today!
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