The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results

The Six Disciplines of Agile Marketing is a comprehensive framework for implementing Agile principles in marketing organizations, providing a practical and adaptable strategy for transforming marketing efforts into high-performing teams.

This book by Jim Ewel offers a concise and approachable guide to aligning the team on common goals, structuring the team for greater efficiency, and implementing processes like Scrum and Kanban in marketing.

The book also discusses four shifts in beliefs and behaviors necessary for achieving an Agile transformation in marketing organizations, including a shift from outputs to outcomes, campaign mentality to continuous improvement, internal focus to customer focus, and top-down decisions to decentralized decision-making. With practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, The Six Disciplines of Agile Marketing is an indispensable resource for anyone looking to improve the efficacy and efficiency of their marketing efforts.

Whether you're a leader in a marketing agency or simply interested in improving your own marketing efforts, this book provides the tools and knowledge necessary to make the leap to Agile and achieve remarkable results.