Friction: Adding Value By Making People Work for It

Adding Value by Making People Work For It is a groundbreaking book that challenges conventional wisdom on friction in design.

Unlike other books that advocate for eliminating all friction, this book reveals the power of embracing good friction to create greater value and drive engagement.

By leveraging the five key neurotransmitters - adrenaline, dopamine, oxytocin, serotonin, and endorphins - businesses can generate increased meaning, belonging, rapport, assurance, competence, and exclusivity. Don't miss out on this opportunity to transform your business with the latest insights from leading experts in the field.

Embrace good friction today and watch your customers become loyal advocates for your brand.