Advertising Account Planning: New Strategies in the Digital Landscape

Advertising Account Planning in the Digital Media Landscape is a comprehensive guide for aspiring advertising account planners, providing a strategic understanding of the job and its various aspects.

The book covers data analytics, building a creative brief, and other essential tools and skills needed to succeed in this field.

With interviews from industry professionals and real-world examples, this text offers a practical and engaging learning experience.

Whether you're a student or a professional looking to enhance your knowledge, this book is an invaluable resource for anyone interested in advertising account planning.