Modern Developments In Behavioral Economics: Social Science Perspectives On Choice And Decision Making: 9789813203372: Dowling, John Malcolm, Yap, Chin-Fang

This book provides a comprehensive overview of the field of behavioral economics, exploring questions such as whether utility brings happiness, how emotions and personal perspectives influence economic decisions, and why some organizations are successful in implementing their objectives.

It covers decision-making processes from individual to collective choices, including instances where bounded rationality leads to inconsistent decisions, risk and investor/consumer behavior, altruistic and cooperative alternatives to competition, game theory, the determinants of happiness, social capital, trust, fairness, and more.

This book is a must-read for anyone interested in understanding the nuanced subtleties of decision making and how they impact economic actions.