Franchise: The Golden Arches in Black America: Chatelain, Marcia

Fast Food Franchise - Uncovering the Untold History of Black Wealth in America Discover the surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders in the troubled years after Martin Luther King's assassination.

Learn how the franchising of fast food restaurants became an economic answer to racial inequality and improved the quality of black life.

This book reveals the untold story of how fast food became one of the greatest generators of black wealth in America, despite being blamed for rising rates of obesity and diabetes among black Americans. With 8 chapter openers, this book provides a comprehensive and thought-provoking look at the success story of an industry that flourished as a freedom movement began to wither.

Don't miss out on this important and timely read that sheds light on the complex relationships between race, capitalism, and social justice in America.