Console Wars: Sega, Nintendo, and the Battle that Defined a Generation

The Console Wars book is a thrilling business tale that chronicles how Sega, an underdog gaming company, took on Nintendo's video game monopoly in the 1990s.

Tom Kalinske, a visionary leader with unconventional tactics, transformed Sega and led a ruthless David-and-Goliath showdown with rival Nintendo.

This book provides an inside look at the battle between Sonic and Mario, with over two hundred interviews from former employees of both companies.

The Console Wars book is a must-read for anyone interested in the video game industry's history or looking to learn about business strategies and underdog success stories.