The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

The Origin of Brands is a groundbreaking book that revolutionizes the way we think about branding.

Written by Al Ries and his daughter Laura, this book takes Darwin's theory of evolution and applies it to the branding process.

The result is an innovative strategy for creating successful brands in today's fast-paced marketplace. By dividing and conquering existing categories, exploiting divergence, and harnessing the power of pruning, this book provides a comprehensive guide to building a great brand.

With insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, The Origin of Brands is the definitive resource for any business looking to establish a successful brand. Don't miss out on this opportunity to gain a competitive edge in the high-stakes world of branding.

Read The Origin of Brands today and discover how to build a brand that will lead you to success.