Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

Think Like a UX Researcher is an invaluable resource for anyone looking to improve their understanding of user experience research and design.

With practical advice, topical examples, thought-provoking exercises, and real-world war stories from experienced researchers, this book will help you take a more strategic view of product design and optimize the user's experience.

Whether you're a UX Researcher, Designer, Project Manager, Scrum Master, Business Analyst, or Marketing Manager, this book will provide you with the tools, inspiration, and ideas you need to rejuvenate your thinking, inspire your team, and improve your craft.

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