J. Robert Rossman Ph.D. and 2 more

The book "Designing Experiences" is a comprehensive guide to creating unforgettable experiences for customers.

With a focus on both macro and micro levels, this book provides a framework for designing experiences that are personal and fulfilling.

The authors draw on interdisciplinary research to explain key concepts such as memory, intentionality, and dramatic structure in an accessible style.

Featuring real-world examples and detailed instructions, this book is an invaluable resource for students and professionals looking to create innovative and indelible experiences.

Don't miss out on the opportunity to transform your organization into the experience economy with "Designing Experiences".