Experimentation Works: The Surprising Power of Business Experiments

The book "Don't Fly Blind" by Stefan Thomke is a game-changer for businesses looking to improve their customer experiences, develop new products, and gain a competitive advantage.

This comprehensive guide provides best practices in business experimentation, showcasing how leading companies like Amazon, Booking.com, and Microsoft have achieved success through rigorous testing.

By developing an experimentation organization that prioritizes the science of testing, managers can create a culture of innovation that drives growth and profitability.

With advances in technology making it easier than ever to run controlled experiments, there's no excuse for businesses to fly blind any longer.

Don't miss out on this opportunity to transform your organization - read "Don't Fly Blind" today!