Advocacy: Championing Ideas and Influencing Others

This book is a must-read for any leader or member of a group seeking to champion their ideas and influence others.

With a comprehensive action guide, Daly explains how to transform ideas into practice by shaping opinion, inspiring action, and achieving results.

Drawing on current research in persuasion, power relations, and behavior change, he provides practical strategies for selling an idea to a group, including how to tailor the message to the audience, manage emotions, and build support.

Whether you're a businessperson, politician, or simply someone with a great idea, this book is an essential guide to making it a reality.

Don't miss out on the opportunity to learn from a distinguished communications expert and achieve your goals!