Scientific Advertising (1923): 1923 Library of Congress Facsimile Edition

This is a rare and groundbreaking book that contains the complete and unabridged text from the original 1923 Library of Congress edition of Claude Hopkins' classic book Scientific Advertising.

With over 20,000 words of exact facsimile content, this book is a must-read for any marketer or advertiser looking to gain a thorough understanding of the principles and practices of performance-based marketing.

Endorsed by marketing legends David Ogilvy and Jay Abraham, this book is the precursor to modern advertising phenomena such as Big Data.

It covers key concepts like testing and measuring ad effectiveness, writing to one person, and understanding and using psychology in advertising.

Don't miss out on the opportunity to gain a comprehensive grasp of advertising with this classic book.

Get your copy today!