Inspired: How to Create Tech Products Customers Love, Second Edition

Inspired - The Ultimate Guide to Designing, Developing, and Deploying Products That Will Win Customers' Hearts and Drive Business Success.

Discover the secrets of today's most successful tech companies and learn how to structure and staff a vibrant and successful product organization.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, you can take the information you learn and immediately leverage it within your own organization to dramatically improve your product efforts.

Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.