The Altruistic Urge - by Stephanie D Preston (Hardcover)

The Altruistic Urge by Stephanie D.

Preston is a groundbreaking book that explores the surprisingly powerful drive we have to help vulnerable individuals.

This book reveals the neural and psychological mechanisms that evolved to safeguard offspring, which also motivate people to save strangers in need of immediate aid.

Through extensive interdisciplinary research spanning psychology, neuroscience, neurobiology, and evolutionary biology, Preston develops a model of altruistic responses that accounts for extraordinary feats of bravery, all-too-common apathy, and everything in between.

This book is a must-read for anyone interested in understanding the intricacies of human behavior and the motivations behind our actions.