The Seven Keys to Communicating in Brazil: An Intercultural Approach: Kelm, Orlando R., Victor, David A.

The Seven Keys to Communicating in Brazil by Orlando Kelm and David Victor is a comprehensive guide for anyone looking to navigate the complexities of Brazilian culture.

With a unique approach that emphasizes evaluating a culture's language, environment, social organization, context, authority, nonverbal communication, and time conception, this book provides practical strategies for overcoming communication barriers between North Americans and Brazilians.

Through engaging anecdotes, business cases, and photographs, the authors demonstrate how to master the nuances of the Brazilian language and achieve a real experience of the Brasil dos brasileiros.

Whether you're conducting business in Brazil or simply looking to understand the culture better, this book is an essential tool for anyone looking to succeed in this vibrant and diverse country.