After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

The Apple After Steve Jobs: The Untold Story of How Tim Cook Became a Billion-Dollar CEO is an unforgettable tale of leadership, innovation, and the loss of a company's soul.

This book takes readers on a journey inside Apple after the passing of Steve Jobs, following his top lieutenants - Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO - and how their contrasting styles led to Apple losing its way. With exclusive access to over 200 current and former Apple employees, author Tripp Mickle sheds light on the inner workings of the company during this pivotal time.

Readers will gain insight into the minds of these two powerful figures, each with their own unique strengths and weaknesses, as they navigate the challenges of leading one of the world's most valuable companies. The book delves into the struggles of Jony Ive, who was Jobs' "spiritual partner at Apple," as he grappled with grief and lost motivation in a company increasingly devoted to margins over inspiration.

Meanwhile, Tim Cook, who was selected by Jobs as his successor, oversaw a period of tremendous revenue growth that lifted Apple's valuation to $2 trillion. Through gripping storytelling and in-depth analysis, The Apple After Steve Jobs provides a comprehensive understanding of the leadership dynamics at play within Apple during this transformative time.

Whether you're an Apple fanatic or simply interested in business leadership, this book is a must-read for anyone looking to gain insight into the inner workings of one of the world's most innovative companies.