Selling the Cloud : A Playbook for Success in Cloud Software and Enterprise Sales

Selling the Cloud is a comprehensive guide to enterprise cloud software sales success, written by two industry pioneers with 25 years of experience.

This book provides practical lessons and key characteristics needed to thrive in today's fast-paced sales climate, including passion, velocity, grit, empathy, authenticity, creativity, resilience, trust, strategic thinking, and technology leverage.

Drawing on insights from top software sales leaders at companies like Salesforce, Oracle, Cisco, Microsoft, IBM, Zoom, SAP, and DocuSign, this book offers a unique distillation of proven strategies to boost sales performance, help customers succeed, and grow careers and businesses.

Whether you're an enterprise cloud software sales leader or rep looking to improve your skills, or simply someone interested in B2B sales, Selling the Cloud is an essential resource for success.