The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network (Anthem Publishing Studies)

The Content Machine is a groundbreaking study that offers a new understanding of media and literature in the digital age.

This comprehensive guide outlines a theory of publishing that allows houses to focus on their core competencies while building a broader notion of what they are capable of.

With detailed examples from fifteenth-century Germany to twenty-first-century Silicon Valley, this book provides a rejuvenated identity for the ever-changing industry and demonstrates how it can survive and thrive in unprecedented challenges.

Don't miss out on this essential read for anyone looking to understand the future of publishing.