Strategic Planning in Healthcare - by Brian C Martin (Paperback)

Strategic Planning in Healthcare: An Introduction for Health Professionals is a comprehensive guide that provides a solid theoretical framework, practical exercises, and real-world examples to help healthcare professionals develop effective strategic plans.

With a focus on the unique challenges and opportunities facing the healthcare industry, this book covers all aspects of strategic planning, from assessing the organization and competitive landscape to formulating financial and operational strategies.

The text includes chapter-specific worksheets and real-world case studies to help students apply concepts in a practical setting.

Whether you're an undergraduate or graduate student, this book is an essential resource for developing your own effective strategic plan that achieves performance excellence.