Selling Today: Partnering to Create Value (13th Edition)

The Selling Today textbook is an invaluable resource for anyone looking to master the art of personal selling.

With its cutting-edge approach and real-world applications, this book provides students with a comprehensive understanding of the skills and concepts necessary to succeed in today's competitive business environment.

The largest number of "learn by doing" materials available in any personal selling text ensures that students are fully engaged in the learning process, while the Reality Selling Today Videos offer a unique opportunity for students to apply their knowledge in practical scenarios.

MyMarketingLab for Selling Today is an online homework, tutorial, and assessment program that provides educators with a dynamic set of tools for gauging individual and class progress, while also providing students with a personalized learning experience.

With this product, you'll be able to: - Develop your personal selling skills through real-world applications and cutting-edge concepts - Apply your knowledge in practical scenarios through the Reality Selling Today Videos - Enhance your learning experience with MyMarketingLab - Achieve better results in the course and beyond