Join us on a Journey in Pursuit of Good We embarked on this journey in pursuit of good, determined to build a unique brand of pet treats, produced with healthy novel proteins, that would satisfy needs and upgrade the pet treat category to first class.

Novel Proteins - The Switch to a Healthier Lifestyle Healthier Novel Proteins are leaner, with 50% fewer calories and 80% less fat than conventional proteins Non-Allergenic Novel proteins allow for variety that minimizes the risk of food-related allergies Sustainable Novel Proteins come from more naturally and humanely raised animals as part of a sustainable food system Bringing Pets the Best From Around the World We source the best ingredients from