Strategic Communications Planning for Effective Public Relations and Marketing

The Strategic Communications Planning for Public Relations and Marketing book is a must-read for any professional looking to stay ahead of the curve in today's fast-paced communications landscape.

With new chapters on creativity, social media, and responding to requests for proposals (RFPs), this comprehensive guide provides you with the tools and insights you need to develop effective strategic communication plans that drive results. Featuring an updated and streamlined Strategic Communications Planning Matrix, this book shows you how to segment publics, identify key messages, and develop strategies and tactics that resonate with your target audience.

Plus, practical tips from the pros, matrix applied examples, strategy briefs, and mini cases vignettes demonstrate how companies are applying strategic communications in real-world scenarios. Don't miss out on this opportunity to revolutionize your approach to public relations and marketing.

Order now and start creating effective communication plans that drive results!