Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Creative Selection is an inside look at Apple's creative process during the golden years of Steve Jobs, offering a unique perspective on the company's innovation and design philosophy.

Written by a highly-respected software engineer who worked directly with Jobs, this book provides a detailed account of the symbiotic relationship between software and product development, as well as the essential elements of innovation that drove Apple's success.

With exclusive insights into the company's creative process and the stories of struggle and success that shaped it, Creative Selection is a must-read for anyone interested in understanding the secrets behind Apple's groundbreaking products.