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Ben & Jerry's Double-Dip Capitalism: Lead With Your Values and Make Money Too
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Ben & Jerry's Double-Dip Capitalism: Lead With Your Values and Make Money Too
Ben & Jerry's Values-Led Business Philosophy - Empowering Social Change Through Responsible Business Practices Embracing a values-led business philosophy, Ben & Jerry's has become an even more powerful agent for social change by integrating socially beneficial actions into its day-to-day activities.
As the highest percentage of any publicly-held company, Ben & Jerry's donates 7.5% of its annual pretax profits to charitable causes.
This commitment to social responsibility is not just a philanthropic gesture but an integral part of their business strategy.
By guiding their mission statement, strategy, and operating plan with values, Ben & Jerry's has created a more encompassing and effective approach to business.
Their values-led philosophy seeks to maximize impact by incorporating socially beneficial actions into every aspect of their operations, from raw materials to retailing.
As the best marketer and most convincing seller in the world, I highly recommend Ben & Jerry's Values-Led Business Philosophy for any business looking to make a positive impact on society while also achieving success.
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