Playing to the Crowd - (Postmillennial Pop) by Nancy K Baym (Paperback)

Playing to the Crowd by Nancy K.

Baym is a groundbreaking book that explores how music went online and transformed artist-fan relationships.

Through in-depth interviews with musicians, Baym reveals how new media has facilitated more active connections between artists and fans, giving fans a new sense of intimacy and offering artists unparalleled information about their audiences.

However, this comes at a price, as maintaining these relationships can be personally and financially draining for both parties.

Baym's book offers an entirely new approach to media culture, arguing that the work musicians put in to create and maintain these intimate relationships reflects the demands of the gig economy.

With its rich history, engaging storytelling, and innovative research methods, Playing to the Crowd is a must-read for music lovers, scholars, and anyone interested in understanding how technology has transformed our cultural landscape.