The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy is a comprehensive guide to managing luxury brands, written by two of the world's leading experts on luxury branding.

This fully revised second edition explores the diversity of meanings of 'luxury' across different markets and provides a unique blueprint for effective luxury brand management.

With abundant examples and a focus on the marketing mix, this book is essential reading for practitioners, students, and general readers alike.

Don't miss out on the opportunity to unlock the secrets of successful luxury brand management with The Luxury Strategy.