Find Your Market: Discover and Win Your Product’s Best Market Opportunity (Lean B2B)

The Find Your Market guide is a comprehensive, practical resource for entrepreneurs looking to identify and pursue the right market for their innovation or product.

With a focus on deep tech and frontier entrepreneurs, this book provides actionable strategies and techniques for evaluating market opportunities, positioning your product, and gaining conclusive evidence that a market is worth committing to. Led by the author's extensive experience in the startup ecosystem, Find Your Market offers a step-by-step approach to market selection, including: * Fleshing out the core value of your product or innovation * Identifying promising market opportunities derived from your technology's unique strengths * Strategically evaluating the most promising market opportunities * Gaining conclusive evidence that a market is worth committing to * Molding your positioning and go-to-market strategies to get growth engines going * Evaluating the market or customer fit on an ongoing basis * Identifying expansion market opportunities to keep the growth going By following the practical advice and techniques outlined in Find Your Market, entrepreneurs can increase their chances of success by choosing the right market for their innovation or product.

Don't waste time and resources on a market that won't support your growth - get the guidance you need to make informed decisions and achieve hypergrowth with Find Your Market.