Phishing for Phools - by George A Akerlof & Robert J Shiller

Phishing for Phools is a groundbreaking book that exposes the hidden tricks and manipulation in today's marketplaces, revealing why free markets often lead to undesirable outcomes.

Written by two renowned economists, George Akerlof and Robert Shiller, this book provides a comprehensive framework for understanding how profit-seeking businesses foster efficiency and innovation but have strong incentives to manipulate you and sophisticated new data tools allow them to do so in personalized ways.

With engaging anecdotes from subprime mortgages, pharmaceuticals, political campaigns, gym memberships, credit cards, cars, and cranberry juice labels-Phishing for Phools reveals why markets are inherently filled with tricks and manipulation.

The book provides a unifying theory for all kinds of trickery, an economic explanation for why deception is so rampant in today's marketplace.

It takes many of our scattered findings about humanity's blind spots-both psychological weaknesses and lack of perfect information-and weaves them into a comprehensive framework for understanding how profit-seeking businesses to avoid getting ripeoples.

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