The Ends Game - (Management on the Cutting Edge) by Marco Bertini & Oded Koenigsberg (Paperback)

The Ends Game is a groundbreaking book that challenges traditional business models by redefining the rules of commerce.

By pursuing outcomes rather than products and services, companies like Dollar Shave Club and Rent the Runway are revolutionizing the way we think about value creation.

This book provides a comprehensive roadmap for managers looking to align their goals with those of their customers, maximize value creation, and create "forever transactions" that generate ongoing revenue streams.

With real-world examples and rigorous research, The Ends Game offers a practical and insightful guide for business professionals seeking to stay ahead of the competition in today's fast-paced marketplace.

Don't miss out on this opportunity to transform your business and create lasting value for your customers.

Get your copy of The Ends Game today!